Email marketing in e-commerce still dominates as a marketing strategy, and about two years ago I found out why. Our company started to put a newsletter together after much research into data that indicated it was one of the most effective marketing strategies. As soon as we sent our first newsletter, we saw incredible immediate results. From there on, using newsletters and collecting emails has been a vital part of our business and overall marketing strategy.

It is important to note that sending newsletters to just anyone is not the way to use email marketing effectively. You must collect email addresses and information from parties who are interested in what you are selling.

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